McDonald’s was on a journey to raise the bar on creative excellence and effectiveness as a global icon brand. This meant aligning the brand’s robust global network of marketers and agencies against a consistent benchmark while driving the brand and business.
We helped engage teams in a culture of creativity by partnering with McDonald’s on key strategic initiatives. We analyzed and curated best-in-class strategies across the system, optimized creative training resources, and helped identify common marketing challenges to support the global sharing and scaling of creative ideas.
