Compt’s approach to lifestyle benefits was ahead of its time, ever-evolving to meet industry needs like inclusion, recognition, and personalized wellness. So they needed a brand that had the consistent look, feel and tone of an industry leader, without losing the flexibility and personality that made it special.
The brand became a reflection of the feelings Compt evoked. By balancing an approachable color palette, font family and brand voice with playful squiggles, icons and doodles, we created a brand expression that felt as unique, effortless and fun as the product itself.
