Brand leaders Nike, Ben & Jerry’s, and Apple know, that you’ll likely attract more brand advocates than you lose, as long as your actions are authentic to your brand. When it comes to brands and social issues, don’t fear controversy, fear inauthenticity.
Budgeting for Marketing Starts with Business Objectives
Nov 4, 2021 | Budgeting
Business objectives are what dictate marketing strategy. From deciding what to say and who to say it to, to how it should be said and where. If you don’t start with business results in mind, you can end up setting a marketing budget based on what media costs, rather than what you NEED to spend.
Takeaways from Digital Summit 2021
Oct 21, 2021 | CMO
Email is (still) effective and more valuable than ever. The key to creating great content is consuming it, and if you want to be noteworthy, do something worth noting.
Demand Generation is More than Paid Media
Oct 20, 2021 | Demand Generation
Demand Generation is so much more than Paid Media, and having an optimized mix of Paid, Owned, Earned, and Shared channel types in your Demand Generation MarComm plan will result in stronger efficiencies and ROI overall.
Local Marketing Veterans Ditch Traditional Marketing Roles and Conspire to Build a Better Model
Oct 14, 2021 | Press Release
This spring, industry veterans Allison (Ally) Gannon and Saya Heathco joined Founding Partner and Chief Growth Officer, Shane Needham, as a strategic move to grow the company and expand its focus on building value for clients.
How a Marketing Firm Can Accelerate Your Business Growth
Oct 5, 2021 | Growth
You know that feeling where you can do your job in your sleep, and know how to solve a problem in 20 different ways? That’s the kind of efficiency you want from your marketing team, and the best way to get it is to work with an expert that lives, breathes, and sleeps marketing