Automation will minus the routine tasks from the marketing equation and give more time to your sales and marketing teams to focus on strategic planning that is central to the success of your company.
A Case for Community Engagement
Oct 16, 2020 | Leadership
Yes, it’s about volunteering, but it goes beyond that. It is about sustained collaboration and commitment to helping others grow.
Marketing: A Practice of Iteration
Jun 4, 2020 | CMO
Marketing is a practice – if it were medicine or law. And, as with any practice, if it is done in earnest, it will provide a near-constant flow of new discoveries to lead us to sustainable success. Or, more simply stated, it has to be iterative to be successful.
Why It’s So Hard to Get Marketing Strategy Right?
Jan 6, 2020 | Guest Post
A common mistake that many business owners make is looking at marketing as a cost. But really, with the right strategy, it is an investment with long-term potential.
Marketing Checklist for a Successful New Year
Dec 3, 2019 | CMO
With less than 20 business days left in 2019, here are a few simple strategies to wrap up the year and prepare your marketing for a successful 2020.
Marketing Automation: Is it Time?
Nov 22, 2019 | CMO
Marketing automation is defined as the technology and processes that allow marketing and sales efforts to be facilitated automatically based on customer behaviors and trigger points instead of as part of a manual process propagated by people. Sales and marketing tasks...