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Marketing Automation: A Force-Multiplier

Automation will minus the routine tasks from the marketing equation and give more time to your sales and marketing teams to focus on strategic planning that is central to the success of your company.

Marketing: A Practice of Iteration

Marketing is a practice – if it were medicine or law. And, as with any practice, if it is done in earnest, it will provide a near-constant flow of new discoveries to lead us to sustainable success. Or, more simply stated, it has to be iterative to be successful.

Marketing Automation: Is it Time?

Marketing automation is defined as the technology and processes that allow marketing and sales efforts to be facilitated automatically based on customer behaviors and trigger points instead of as part of a manual process propagated by people. Sales and marketing tasks...