How do you modernize a traditional brand?

How do you modernize a traditional brand?

Case Study – AGW Capital Advisors How do you modernize a traditional brand? How do you modernize a traditional brand?AGW Capital Advisors had a people-centered  and forward-thinking approach to investment management, but its brand expression still reflected a...
How do you drive interest in a new experience?

How do you drive interest in a new experience?

Case Study – MetroLagoons How do you drive interest in a new experience? How do you drive interest in a new experience?MetroLagoons was expanding its aquatic entertainment destinations to new markets, and needed a consistent brand platform to attract visitors to...
Shifting a Message from Features to Outcomes

Shifting a Message from Features to Outcomes

Case Study – Boatsetter Shifting a Message from Features to Outcomes Boatsetter is one of the fastest-growing technology companies in Florida. Based in Fort Lauderdale, Boatsetter is a peer-to-peer marketplace where people can legally and safely rent a boat from...
How do you establish brand presence for an innovation community?

How do you establish brand presence for an innovation community?

Case Study – Connected City How do you establish brand presence for an innovation community? How do you establish brand presence for a community in progress?The Metro Development team needed to firmly establish a brand presence and a sense of place for the...
Evolving a Brand’s Identity to Live Up to its Work

Evolving a Brand’s Identity to Live Up to its Work

Case Study – D-Mar General Contracting Evolving a Brand’s Identity to Live Up to its Work D-Mar General Contracting and Development has served the Tampa Bay community for over forty years. In those decades, they have grown from a small family-owned construction...