Case Study – McDonald’s Global Brand Support

How do you operationalize brand best practices globally?

McDonald’s was on a journey to raise the bar on creative excellence and effectiveness as a global icon brand. This meant aligning the brand’s robust global network of marketers and agencies against a consistent benchmark, while driving the brand and business.

We helped engage teams in a culture of creativity, by partnering with McDonald’s on key strategic initiatives. We analyzed and curated best-in-class strategies across the system, optimized creative training resources, and helped identify common marketing challenges to support global sharing and scaling of creative ideas. 

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