Case Study – MetroLagoons

How do you drive interest in a new experience?
MetroLagoons was expanding its aquatic entertainment destinations to new markets, and needed a consistent brand platform to attract visitors to the concept.

Despite being an hour or more from the nearest coastline, it offered acres of crystal clear water, lined with sand and exciting ways to enjoy it. And with more than a dozen new locations on the horizon, it would need broad appeal to sustain growth.

With two simple words, “Day, Made” we harnessed the hassle-free fun and modular amenities into an elevated brand platform, speaking directly to consumer barriers and motivations.

MetroLagoons website prior to implementation of the new brand story and redesign of the site.