Case Study – Ampersand Consulting

How do you signal a major shift in business focus?

One12th was founded as a B2B digital agency, but was rapidly evolving into an innovation and tech enablement consultant with a growing roster of blue chip clients. Along with their agency model and office space, they were also outgrowing their brand story, and needed a fresh, new way to communicate their own transformation journey.

By embodying the ambition of an Ampersand, we shifted from evolution to a full transformation of name, logo, vision and positioning. The new brand launched simultaneously across social, digital, print and PR, to exhibit the same confidence in change the company offers its clients.

Ampersand Brand Story
Ampersand Brand Book
Ampersand Website Design-Build

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