Who We Are

Coconspirator Core Team

Meet The Team

The Coconspirators

Ally Gannon

Ally Gannon

Chief Connection Officer & Partner

Saya Heathco

Saya Heathco

Chief Brand Officer & Partner

Randi Jorden

Randi Jorden

Project Operations Leader

Shane Needham

Shane Needham

Chief Growth Officer & Founding Partner


Coconspirator Partners

Unrestrained talent

We’ve worn all the hats from Brand Strategy, Communications Planning, Consumer Research, and Media Planning & Buying to Creative Production, Marketing Operations, Sales, Event Planning, and Entrepreneurship. Yet, we felt that the business models we were operating under were laden with inefficiencies and barriers to our best work.

So we devised and developed our own framework. One where we become embedded partners to brands and teams we believe in, and where we strive for outcomes and not just billable hours.

At our heart, we are marketing nerds who have never been very good at separating business from pleasure. Maybe it’s because we actually like what we do? Maybe it’s because we actually like each other? Or maybe we just aren’t fond of following the rules. But after nearly a decade of bouncing between “colleagues,” and “friends,” we decided to commit once and for all to be Coconspirators.

A Little More About Us

Experience & Energy

Drawing from a wide range of past experience on brands like Pods, Publix, AdventHealth, Baskin-Robbins, Heinz, ConAgra, Hilton, Marriott, ClearChannel Outdoor, The Home Depot, Buffalo Wild Wings, Tampa Bay Lightning, Hertz, Checkers & Rally’s, we play accomplice to big ideas and have fun doing it.


Small Business

We are verified with the following business certification authorities:

  • SBE – City of St. Petersburg, Florida
  • SBE – Pinellas County, Florida
  • SBE – Hillsborough County, Florida
  • WBE – State of Florida


What People Are Saying

The most valuable part of working with Coconspirator is their collective brainpower. You are working with a group of seasoned professionals who genuinely care about your business. When you sign on the dotted line, you won’t be handed off to junior-level staff. Shane, Saya, and Ally are going to spend the time to get to know you and your business.

Kyle Matos

CMO, MetroLagoons

I challenge any organization to find a better partner in telling their Brand Story than Coconspirator.  I have been an entrepreneur and leader in several Entrepreneur Support Organizations in Tampa Bay and have never seen a partner work with everyone from startups to large corporations and always find and unify a group behind a common brand story.

Richard Heruska

Board President, TiE Tampa Bay

Ready for something different?

Let's conspire together.