A brand and strategy team leveraging thoughtful innovation and deep collaboration
Coconspirators is a team of strategy innovators and engaged creators, collaborators, and confidants. We love to make brands and marketers look good while making growth more attainable and less painful.
Top Talent, Unrestrained
We’ve worn all the hats from brand strategy, consumer insights, and comms planning to creative production, marketing operations, and agency leadership. But the business models we operated under were burdened by inefficiencies and unnecessary barriers to our best work.
So we decided to design our own framework by being more closely connected to our clients. We become embedded partners with the brands and teams we work with to deliver more and answer to outcomes, not just billable hours.
At our heart, we are experienced marketers and agency alumni who have never been great at separating our clients’ business from their brand. This gives us a unique perspective and advantage when making a measurable impact on the brands we work with.
Our Principals
Shane Needham
Saya Heathco
We’re insiders with an outside perspective
After taking time to perfect our crafts, learning from leaders in brand strategy, research, creative, technology, media planning and activation, we have applied our expertise to build a more nimble, efficient and strategic business model that builds and champions great brands.
Experience & Energy
With deep experience ranging from iconic global brands to innovative companies across twelve B2C and B2B industries, we can jump feet first into your business with minimal direction and no hand-holding.
Big Picture Thinkers
We see marketing as a discipline, not a tactic, and specialize in strategic thinking and foundational work that all your work can grow from and connect through.
True Partners
We are hands-on, transparent and generous with our work, and leave you feeling empowered, confident and prepared for the next chapter of your brand or business.
Our clients are our greatest advocates
For us, success is more than completing hours on a project. It’s the impact and value we bring to brands and teams, long after the project is complete.
“The Coconspirator team has the innate ability to see beyond the logo and veneers of a brand, to uncover the stories and moments that matter most to their customers. They guided our team to focus on the emotional connection a brand message creates and brought compelling experiences and memories to the forefront of our brand voice.”
Rachel West,
“Our partnership with Coconspirator was not just centered around design, but rather on the strategic elements that are critical to a successful rebranding. Their expertise in this area was evident in every phase of our collaboration, from initial strategy sessions to the final execution of our rebranding efforts.”
Alejandro Jaegerman,
“The most valuable part of working with Coconspirator is their collective brainpower. You are working with a group of seasoned professionals who genuinely care about your business. When you sign on the dotted line, you won’t be handed off to junior level staff. Shane, Saya and Ally are going to spend the time to get to know you and your business.”
Kyle Matos,
“When deciding which agency to go with – the question was whether we wanted the agency that had HR Tech as their bread and butter – or the agency that we felt had some zing. We absolutely made the right choice! Thank you so much for all your hard work, dedication, pivots, and how masterfully you helped us get to the exact right messaging and feeling.”
Amy Spurling,
“They are truly listening and engaged with every client interaction, and the work they provide reflects this attention to detail. At the same time, they are not afraid to challenge us to consider new insights or audiences. Coconspirator is a great name for the agency; they truly conspire with us to help us to achieve our marketing goals.”
Vaike O’Grady,
“The attention to detail and generosity of service from Coconspirator empowered great collaboration. The time spent in discovery getting to know our brand and audience was invaluable to evolving the Blind Tiger brand to match the vision we have for it.”
Roberto Torres,
“WMNF has been very happy with the work Coconspirator has done. They incorporated our requirements into their own recommendations without the feeling that either or both were compromised. After their participation in the brand, development, messaging, feel, and implementation of our new website, professionals in our field have said it is not only more contemporary but more vibrant and relevant.”
Randi Zimmerman,
“We see the Coconspirator team as a valuable resource. We value their commitment to our brand and our team. We know the value of marketing and communications as a catalyst for growth and with Coconspirator we truly have a partner in that effort.”
Doreen Caudell,
“The Coconspirator team has proven time and again to be an invaluable sounding board to develop messaging that clearly and concisely conveys big ideas. We’re fortunate that they are part of the Synapse movement, committed to strengthening both our organization and the innovation community.”
Lauren Prager,
“Your input and insights are always foundational to the work we are able to do, I’m so grateful for your partnership. Thank you for making us look so good every damn time.”
Annette Sally,
“The Coconspirator team is made of seasoned all-stars in all things branding and media. Each of them thoughtful, insightful, and so collaborative. Thank you for your partnership!”
Kamden Kuhn,
We created Coconspirator to answer a need that wasn’t being met in the market
Coconspirator was founded in 2018 to bring marketing best practices to the early-stage companies that could benefit most from them. Since then, it has evolved, expanded, and become more focused, working with countless clients to become a leading strategy firm for companies of any size in need of a thought partner and brand builder.